Overview of Nissan and its Production Models Sold in the USA

Nissan Picture

Nissan is a major global manufacturer of automobiles headquartered in Japan. The company has a rich history dating back to the early 20th century and has played a significant role in shaping the automotive industry. This article provides a brief history of Nissan, outlining key milestones and major changes over the years.


Nissan began as a small Japanese automaker named Kaishinsha Motor Car Works in 1914. The company manufactured a range of small cars under the Datsun brand, which became popular in Japan during the pre-World War II era. In 1933, Nissan Motor Co., Ltd. was created after a merger between Kaishinsha Motor Car Works and another Japanese automaker named Jitsuyo Jidosha Co.

Key Milestones

Nissan achieved several key milestones throughout its history, including:

– 1958: The launch of the Nissan Skyline, a popular sports car that helped establish Nissan’s reputation for engineering excellence and performance.

– 1969: The introduction of the Datsun 240Z sports car in North America, which helped establish Nissan as a global brand.

– 1983: The launch of the Nissan Pulsar, the first car to feature the company’s innovative Electronic Concentrated Control System (ECCS) technology.

– 1989: The introduction of the Nissan Skyline GT-R, which became an iconic sports car and a symbol of Japan’s car culture.

– 1999: The alliance with French carmaker Renault, which marked a significant change in Nissan’s corporate strategy and helped the company expand globally.

– 2010: The launch of the Nissan Leaf, the world’s first mass-produced electric car.

Major Company Changes

Over the years, Nissan has undergone several major changes that have helped shape its corporate strategy and identity. Some of the key changes include:

– The Nissan-Renault Alliance: In 1999, Nissan formed an alliance with French carmaker Renault, which helped the company expand globally and improve its financial performance. The alliance has since expanded to include other carmakers, such as Mitsubishi Motors.

– The “Nissan Revival Plan”: In 1999, Nissan embarked on a major restructuring effort to improve its financial performance and competitiveness. This effort, known as the “Nissan Revival Plan,” involved cutting costs, closing factories, and launching new models. The plan was largely successful and helped Nissan return to profitability.

– The Nissan Intelligent Mobility strategy: In recent years, Nissan has focused on developing new technologies and innovations that improve driver safety, comfort, and convenience. This strategy, called Nissan Intelligent Mobility, includes features such as ProPILOT driver assistance, e-Pedal technology, and the NissanConnect infotainment system.

Impact on the Automotive Industry

Nissan has had a significant impact on the automotive industry, both in Japan and globally. Some of the ways the company has influenced the industry include:

– Innovation: Nissan has been at the forefront of several key automotive innovations, including the development of electric cars, advanced driver assistance technologies, and fuel-efficient engines.

– Performance: Nissan has a long history of producing high-performance sports cars and engines that have helped establish the company’s reputation for engineering excellence.

– Global Expansion: Through its alliance with Renault and other strategic partnerships, Nissan has expanded its global footprint and become a leading player in many key automotive markets.

Overall, Nissan has played a significant role in shaping the automotive industry and continues to innovate and push the boundaries of what is possible in car design and technology.


Nissan Production Models

Nissan Website